Partnership for Public Service
The nonpartisan, nonprofit Partnership for Public Service has been a respected and trusted expert in good governance since 2001. Half a million users visit the Partnership’s website annually to learn from the organization’s research about the federal government and to register for a wide variety of professional development programs.
The Partnership’s website had not been modified in years and needed to be updated to match the organization’s new brand guidelines and to better reflect how its mission had evolved over time. I was the lead designer of an information architecture overhaul and UI redesign for the Partnership’s website in 2021. I met with internal stakeholders from every department in the organization (approximately eight teams comprising 150 people) to understand the unique needs of different lines of business. Using the qualitative data from these focus groups, I made user journey maps to identify potential pain points in common user interactions like signing up for leadership development courses. Aided by additional data on external stakeholders collected by my colleagues, I made wireframes for the nearly 100 different screens across the website.
After the launch of the redesigned website, I designed new standalone features, such as an agency performance dashboard showing fast facts about 33 major federal agencies. I regularly referred to quantitative data from Google Analytics and heatmapping apps to understand user behaviors and identify areas for improvement across the website. In 2024, I overhauled the component library for the website and oversaw its implementation. After I brought consistency to the UI and improved navigational elements across the website, engaged sessions on the website increased by 53% in 2024 compared with the previous year. I was able to verify that my UI changes were having an impact through heatmaps.
Visit agency performance dashboard ↗
Role
Design lead
What I Did
User interviews, journey mapping, information architecture, wireframes and prototyping, branding, accessibility and data visualization guidelines, WordPress maintenance